Purpose Differentiate from competitors (Typeform/Jotform/Fillout only have affiliate links). Turn users into ambassadors who create authentic UGC (missions, content, referrals). Build a community hub with recognition, rewards, and training. Showcase Formflow itself (dogfooding) for all submissions. Overall Structure Public Pages (Framer, no login) Ambassador Landing Page Hero pitch + CTA (“Apply to Join”) How it works (steps) Rewards & Tiers cards Example Missions preview Ambassador Wall (UGC gallery via CMS) FAQs + Apply CTA Application Page (Formflow form embed) Fields: name, email, socials, why join, consent Submitted into Formflow backend → you review/approve Private Portal (Framer gated with Thenty our own Formflow login system) Login/Sign-up Page Thenty handles authentication Simple branded login screen Dashboard Quick stats: missions completed, submissions, rewards progress “Start a Mission” CTA Missions Page CMS list of missions (title, reward, deadline) “Submit” button → opens the mission’s Formflow submission form Submission History Table/list of submissions per ambassador Status: Pending / Approved / Rejected Pull from Formflow (API or Airtable sync) Resources Page Brand kit, logos, example captions, disclosure rules (#ad) Download links, video embeds Training Hub Learning modules (video, text, downloads) Sections: Getting Started, UGC Basics, Brand Guidelines, Advanced Tips, Compliance Quizzes or mini-missions (via Formflow forms) Unlock badges or tiers after completion Profile & Rewards Ambassador info (name, socials, payout method) Unique referral link (UTM code) Progress tracker: tiers, points, rewards earned Optional: Newsfeed Page Updates, announcements, new missions, top ambassador highlights Optional: Personal Page (public profile) Ambassador’s own portfolio page (approved content, stats, tier badge) Acts as recognition + social proof Data & Content Flow Formflow → All applications, submissions, training quizzes Moderation → You approve/reject inside Formflow dashboard Framer CMS → Only approved content pushed → shown in “Ambassador Wall” & optional personal pages Thenty → Handles login/auth, protects private pages, manages Stripe payouts if needed Automation → Zapier/Make for syncing data (Formflow → Airtable → Framer CMS) Visual Hierarchy (Site Map) Public Landing → Application Private (Portal) Login Dashboard ├ Missions ├ Submission History ├ Resources ├ Training Hub ├ Profile & Rewards ├ (Optional) Newsfeed └ (Optional) Personal Page
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