https://www.loom.com/share/6153fe4cbbb54770a37f59d9127563d2?sid=75662744-c793-4708-bb35-831aad7a6efe Description: We are introducing a new feature named "Pathways" to enhance the customization and interactivity of FormFlow. This feature will allow users to create complex, multi-conditional routes within forms, enabling a highly personalized experience based on user responses. Objective: Develop the "Pathways" feature, which utilizes filters and settings to define multiple conditional pathways within a form. Each pathway will have the ability to handle complex logical rules (AND/OR conditions) to direct users to tailored destinations based on their choices. Key Features: Multiple Pathways: Users can create several paths within a single form, each with its own unique set of conditions. Conditional Filters: Each pathway can include filters with AND/OR logic to determine the flow based on user inputs. Dynamic Redirects: Based on the pathway conditions, users can be redirected to customized URLs or different parts of the form. Integration: Ensure seamless compatibility with external pages for redirects, possibly using platforms like framer.com for thank you pages. Technical Requirements: Update the backend to handle multiple conditional logic checks. Enhance the frontend to allow users to visually create and edit pathways. Ensure all pathways are stored and executed efficiently to maintain form performance. Provide a clear interface for setting up and managing conditions within the pathways. Use Case: Scenario: A Muay Thai brand is using FormFlow to distribute a nutritional guide with personalized advice. They set up a form with multiple choice questions like "What is your goal?" with options such as Lose weight, Gain weight, Maintain weight, followed by "Why?" with options like Increased Energy and More confidence. Pathway Configuration: Pathway 1: Filters set for "Lose weight" AND "More confidence". Users selecting both are redirected to a specific page that offers them a custom guide and a special offer related to their choices. Resulting Action: On the thank you page, users are greeted with a personalized message and a targeted offer that aligns with their goals of losing weight and gaining confidence, enhancing user engagement and satisfaction. By implementing the Pathways feature, we can significantly increase the personalization and effectiveness of the user journeys within FormFlow, driving higher engagement and more precise targeting in marketing efforts.
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